m0ntycast II: Adjutant Revenue
I promised Pete Cashmore I'd blog about this, but I figured I'd save time by m0ntycast about it. Instead of calling my proposed Web 2.0 revenue type "productisation", I decided to rename it as adjutant revenue.
Links for subjects of discussion:
So what examples can you think of to illustrate the as-yet-fragile concept of adjutant revenue? Or am I full of crap? Or both?
Links for subjects of discussion:
- Dion Hinchliffe's post Struggling to Monetize Web 2.0
- Phil Wainewright's post How to fund on-demand applications
- Pete Cashmore's post On Business Models for Web 2.0
- A Patrick Cook cartoon
- Definition #1 for adjutant revenue: When a company attempts to devise its own products that do not use the IP of other sites, but relate to the same things that the other sites are covering, with the assumption that your users are familiar with that content because they have visited those other sites (probably through your links or mashup code).
- Definition #2 for adjutant revenue: Creating new, independently legally defensible IP which is nonetheless dependent on consumers’ broad knowledge of IP belonging to some other entity.
- definitions of fantasy football
- Example of a FanFooty scores page
So what examples can you think of to illustrate the as-yet-fragile concept of adjutant revenue? Or am I full of crap? Or both?
posted by Paul Montgomery | 2:28 am
2 Comments:
Hmmm...well the first thing that comes to mind when you mention FanFooty's model is Blogshares.
I expect you've seen it before - it's a fantasy stock market for blogs, with stock prices based on the "value" of incoming and outgoing links. The Blogshares guys don't need to reprint an entire blog entry - they just need to analyse the links in that entry to create their own data store. They can then reuse that data however they like. That could be relevant to what you're describing here.
Yes, that's very similar Pete. Haloscan might be another one in the adjutant business: they don't host the blog content, but they host comments based on those blogs. However, their revenue sources seem to be a bit lacking (and too traditional).
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